Since I launched this blog a few weeks ago, some people have asked me what I mean by experience branding. It's essentially a merging of brand and user experience, which are both hot topics lately and the usage of the terminology is outpacing comprehension. Even people in the field argue about the exact definition. Further complicating matters, some people capitalize on the trends by applying these labels to work that is representative of neither. I hope after reading this post and the others that will follow shortly, you will have a clear understanding of the nature and benefits of these tools and be armed against the posers lurking within and outside your company.
